Embedded Insurance

Embedded insurance refers to integrating insurance products directly into the purchase of goods or services, making it a seamless part of the transaction process. Instead of buying insurance separately, consumers encounter it as an optional add-on at the point of sale. This approach simplifies the insurance process, enhancing accessibility and convenience.

For businesses, embedded insurance can provide additional revenue streams and deepen customer engagement. Examples include insurance offered when purchasing a travel ticket, a new car, or even electronics.

By embedding insurance within these transactions, insurers can reach a broader audience and offer more tailored protection aligned with the specific needs of the consumer at the moment of purchase. This model leverages existing platforms to deliver insurance solutions, aiming to improve user experience and streamline the insurance-buying process.