Insurtech io:insure – a digital M&A insurance marketplace for SME launched in the UK

M&A tech and InsurTech firm, which claims to be the world’s first online mergers and acquisitions insurance marketplace for SME transactions, has launched in the UK with the appointment of George Apperly as managing partner.

Insurtech – a digital M&As insurance marketplace for SME transactions launched in the UK.

The insurtech is part of Pop Group Holdings – an investor in M&A and businesses that specialise in data and technology enabled insurance – which currently serves 15 markets across five continents.

Killian McDermott, co-founder and executive partner at, said: ”I am pleased to announce the launch of in the UK – first launched in Australia, then the US last year – to address the global issue of underinsurance within the SME M&A market.

With an estimated 5.6m SMEs in the UK and with a huge volume of deals happening without insurance, is designed to meet this need for underserved SMEs, which are the lifeblood of the UK economy

Killian McDermott, co-founder and executive partner at

Based in London, George Apperly will be responsible for the platform’s growth in the UK SME M&A market. He will also work to foster the strategic partnerships required to further develop products such as Mio, a M&A insurance online product for SMEs, and other financial lines and specialty insurance products.

Apperly joins from Lockton where most recently he was vice president of Lockton Transactional Risks, assisting clients across private equity, real estate, corporate, energy and infrastructure transactions.

Prior to Lockton, Apperly was an account executive at Howden.

by Nataly Kramer