5G adoption

2 posts

5G adoption is inevitable. It is time to focus on experience. For consumers it isn’t about consciously adopting 5G – it is about making the most of it once they switch.

When it comes to 5G, it appears that consumers have already assumed and presumed an upgrade, including of the underlying network technology.

As for devices, 5G has now become standard across all premium devices and many mid-range ones, so that in many developed markets it is no longer a choice, except among budget phones. 5G, and its upgrades, have been ‘priced in’, in a similar way that consumers expect the latest versions of Wi-Fi and Bluetooth to be built in. We expect few actively seek out Wi-Fi 6 support.