Tetiana Mykhailova — CFO Finance Media & Beinsure Media
Tanya have more than 19 years of professional experience in finance, strategy management, accounting, digital marketing and advertising. She has created and built a profitable company, B2B & B2C Digital Platform and Advertising agency.
Expertise: Specializing in Finance, M&A, Insurance, Digital.
I write about money, power, and the people who influence both. My focus spans from financial leaders shaping global capital flows to the local institutions struggling through legacy issues.
My interest lies in the structure behind the numbers—tax codes, banking regulations, and fiscal strategy—not just the headlines.
With over 18 years in finance, I bridge theory and practice. I’ve built companies, led strategy, and run finance operations across B2B and B2C models. Today, as CFO of Finance Media and Beinsure Media, I apply that operational knowledge to drive insights across finance, insurance, and digital markets. I don’t just report on trends—I’ve lived the execution behind them.
I specialize in making financial systems readable, whether it’s decoding IFRS 17 or unpacking the balance sheet strength of insurers. When I write that 94% of insurers’ deposits are held in highly rated banks, I’m not quoting a stat—I’m explaining a strategic posture in wartime economy.
Mergers and acquisitions are a core focus for me. I analyze them not as abstract dealmaking but as a lens into corporate intent.
I’ve covered everything from global M&A slowdowns—like the $443 bn slump in Q3—to rebound phases driven by macro policy and capital rotation. I write about the anatomy of deals: vertical vs. horizontal integration, the value implications of different structures, and the accounting mismatches that IFRS 17 introduces into reinsurance strategies.
I see M&A as the sharp end of business strategy, revealing which sectors are consolidating, which are stalling, and which are quietly growing.
Insurance is another sector where I bring depth. I write about D&O coverage trends, liability risk under AI regulation, and what Insurance Europe’s stance on the AILD means for the legal environment.
I follow the fine print—liability clauses, regulatory exposure, and risk appetite—not just the top-level news. These are not abstract policy shifts. They impact real underwriting, pricing, and capital modeling decisions in today’s insurance boards.
I write for decision-makers. My audience includes CFOs, underwriters, risk analysts, and fund managers who need clarity, not noise. My goal is to connect the dots between regulation, capital markets, and strategic outcomes.
Whether I’m analyzing Asian FX movements or diving into European directives, I look for the friction points—places where policy meets profit, where accounting rules distort performance, or where macro volatility hits operational risk.
Finance isn’t just numbers. It’s judgment, structure, and consequence. That’s the story I tell.
